Why do I need Facebook Ads advertising?

Promoting your business through Facebook Ads is an affordable online marketing method that offers many advantages, the main advantage being the ability to deliver ads to people based on their profile and interests expressed on the social network over time.

7 benefits of Facebook Ads promotion

Promoting your business through Facebook Ads will bring you a number of benefits including:

1. Ability to select audiences based on criteria not available on other platforms

The criteria refer to age, gender, interests, behaviour, level of education, educational institution, marital status, parental status, age of children, etc.

2. Your advertisement only appears to people in the defined group

Advertisements will only be shown to those who fit the profile set at campaign setup. If your audience is only 18-24 years old, those who have declared a different age will not see the ads.

3. Payment is made at the click

You only pay when someone interacts with the ad. It does not cost anything to display ads if you choose the pay-per-click option.

4. You can measure the impact of each campaign

You will be able to track metrics such as conversions (leads, orders, etc.), clicks, cost per click, page likes from the promotion, comments, people sharing the promotion, etc.

5. Ability to analyse the behaviour of people visiting your site

Users who come to the site can be monitored and their behaviour analysed so that decisions can be made based on factual data.

6. You can extend promotion globally

Facebook can open up new horizons for you. It allows you to target globally and you can choose to test markets in different countries at any time, without having to be physically present in that country.

7. Control over the invested budget

You will be able to set a daily budget over which you have control at any time. You can stop the campaign at any time and restart it later. Payment will be made strictly for the costs accrued up to the time of the stop.