Google Ads campaigns in the display network

Content campaigns ensure the presence of your ads on Google partner sites. Thus, by correctly targeting the audience of your business, related domains will promote your products or services.

Contextual targeting (using keywords)

It represents the semantic identification of the content of the pages and the display of ads that match the keywords entered, respectively the theme. The targeting of your audience is done according to the theme of the words in the group of ads created.

The system will determine the common theme of all the words in the ad group and will automatically display the ads on pages that have this theme.

Targeting on placements (sites)

Google Ads placement targeting allows you to display ads on the sites or even pages you want. The best part is that almost all business websites in Romania allow displaying ads through Google Ads.

Using this method of targeting we have the great benefit of Google Ads promotion, namely the payment is made only per click, while if we buy advertising space directly on these sites the cost would be much higher.

Furthermore, we can filter the desired audience based on keywords, demographics, location or even specific pages.

Advantages:

• Maximum control of the sites on which ads are posted
• You can set a bid (CPC) at the placement destination level

This is an ideal solution for precise niche targeting.

Topic targeting (categories of sites)

We can also select for your ads to be displayed based on the topics of the sites that are visited by the target audience.

Demographic targeting

Through demographic targeting you can choose who your ads will be shown to based on gender and age. For example, you have an online clothing store for women aged 25-34. In this case, you don’t need to display your ads to all users, but only to your target audience. So, we will choose to display the ad only to females aged 25-34.

The age and gender of users viewing ads is identified based on browsing behaviour (sites visited).