Google Ads campaigns in the search network

Web sales channels are very closely related to search engine visibility. Promotion through Google Ads campaigns is the main way to generate immediate visibility.

Over 90% of internet users use the Google search engine to search for products and services that meet their budget and needs. Most of them consider the first results to be the most relevant to their search, in descending order of display. With each lower position or page, their trust and interest decreases. That’s why reaching the top results requires a strong promotion strategy, considerable investment of resources and time.

Google, like other search engines, returns two types of results for the same user search: natural results (SEO) and paid results (paid Google ads, inserted in a Google Ads campaign – this type of campaign can also be found under the name of Google sponsored links campaign).

Paid results (Google paid ads) are displayed separately / distinctly from SEO results in Google’s response pages (Google results).

In addition to the Google homepage, your ads will be displayed on partner search sites (ask.com, amazon.com etc) and Google properties (Google Gmail, Youtube, Google Finance, Google Book Search etc).

You can decide:

• the message of the ad – for example, you want to communicate a special offer, a certain benefit, etc.
• the search queries to which the advertisement will appear (e.g. only to the phrase “loan rates” or to all phrases containing “loans”). Keywords are used by the system to match ads to a search
• searches in a certain area (e.g. only in Romania) or in a certain language
• daily budget (depending on the desired number of visitors)

Audience targeting on the search network

1. Targeting can be done on Google search engine and search network partners. Not only search network partners can be targeted
2. Targeting is also done by device, thus:
   • computers and laptops
   • mobile devices with full browsers
   • tablet devices with full browser
3. Geographical targeting: we can select territories, regions, countries, cities, a radius around a point
4. Language targeting: we can choose the language spoken by your customers, with 41 languages available

One of the most important pieces of advice we can give about Google Ads is in terms of keyword choice. These are the words that when a potential customer searches for a keyword chosen by us, will trigger the appearance of your ad near the search results. Choosing the right keywords is imperative for a successful campaign. A good approach to choosing the right words is to imagine what we would search for if we were interested in buying a product or service similar to yours.

Google Ads when used correctly can be a great source of new customers for your business at a very low cost.