Google Ads FAQs

1. Can I run ads on YouTube?

Google Ads gives us the ability to target ads on YouTube. We just need to create the characteristics of the potential customer (age, gender, interests, etc.) and create an ad. Choosing YouTube as a placement destination will make our ads present in the second largest search engine in the world.

2. Can I reach back the users who visited my site?

If someone has visited our website it means they are interested in what we can offer. Why not take advantage of this and try to get them to come back and finish what they started? With remarketing we can do this. All visitors to our website can be followed by our advertisements until they take the desired action. More details can be found here.

3. Can I get a discount voucher?

We offer free Google Ads coupons. Discount coupons can be obtained by new customers who have not yet opened a Google Ads account or who have opened one and it is not older than 14 days. You only need to accumulate 50 RON ad spend and the promotional credit is activated in maximum 5 days. More details about terms and conditions and usage can be found here.

4. I already have a valid Google Ads voucher, when does it count?

Can I enter the Google Ads voucher if my ads have already run and accumulated costs?

The Google Ads Voucher can be entered at any time within 14 days of account creation, regardless of whether you have a campaign that has accrued costs (ads have run, campaign has been started) or a campaign that has never run.

What happens if I enter the voucher after having spent X RON?

Let’s assume that your ads ran before the promotional code was introduced and accumulated costs of 10 RON. If you enter the coupon at this time, the 10 RON will not be counted towards the credit activation. In conclusion, in addition to the 10 RON you will have to spend another 50 RON.

From when will the 50 RON consumed for the activation of the promotional credit be taken into account?

To activate the voucher you will have to spend 50 lei from the moment you enter it in your account. Previously accumulated costs will not be taken into account.

5. Can the phone number be displayed in the sponsored ad?

Through the ad extensions you can set the display of a phone number, including the days and times to appear.

6. Can I display my shop address in the sponsored ad?

Location extensions can be set via ad extensions. If you have more than one physical location, the location closest to the user will be displayed.

7. Can more links from my website be added to the ad?

Multiple sitelinks can be set via ad extensions. The condition for display is the presence of the advertisements in the first 3 positions.

8. How does Google Ads Pay Per Click work?

When someone searches for a word/phrase on Google, they get a series of results. This word/phrase can trigger your ad, which will appear above or to the right of the organic (free) results. There is no charge for this display, you only pay if the user clicks on the ad.

9. What do I need to do to start a campaign?

To start the campaign, follow the steps below:

1. you can contact us either by phone or via the contact form on the website,
2. after establishing some data about what you want to promote, you will receive a questionnaire that will help us understand the details of your upcoming campaign,
3. we will analyse the information and send you our recommendation,
4. we will carry out the formalities (invoice and collaboration contract),
5. Google Ads campaign will be activated.

10. How is invoicing done?

The vast majority of users use Google Ads for commercial purposes. Using Google Ads for commercial purposes means that you want to gain an economic advantage by promoting goods or services. For Google Ads accounts with commercial addresses in the European Union (and therefore in Romania), Value Added Tax (VAT) is charged. Invoicing will be done by Google Ireland Ltd. (VAT number: IE 6388047V). According to the European Union laws for any intra-community purchase/sale of goods or services, it is mandatory to register in the Register of Intra-Community Operators (ROI) before the operation is carried out.
If you don’t want to bother with this subject, you can choose:

• either FivePlus Solutions to broker this service (bill you and we will be billed by Google)
• or pay for advertising services out of pocket by not involving the company in this operation.

If you are a legal entity and want to receive your invoice directly from Google here is what you need to know: http://www.faracontabilitate.ro/utile/ce-trebuie-sa-sti-inainte-de-a-deschide-un-cont-in-google-adwords/#axzz2Qjh4SCpW

11. How do we pay/how much does it cost?

With Google Ads you only pay for results. Google Ads works on the Pay Per Click system, basically you only pay for the clicks that users give on your ad. In fact, if your goal is to display your ad to a very large number of users in order to make your brand/company known, you can pay per thousand impressions.

12. Who and how determines the cost of a click?

Your ad will participate in an auction within the Google Ads system, which will automatically set a Cost per Click. The auction takes into account a quality score calculated by the system, the maximum cost per click set by you, as well as the ads of all other participants/competitors in the respective field of activity. Where competition is low and cost per click will be lower.

13. What budget should I allocate to my Google Ads campaign?

Depending on the expected results and communication needs of each campaign, the budget may vary. You choose the budget and we will use it efficiently. To start with, the campaign should run for a while to see certain statistics, after which it will be optimised according to expectations.

14. What actions will FivePlus take to achieve an effective campaign?

To promote your business through Google Ads we will start the following:

• site analysis,
• analysis of competitors,
• creating and activating your Google Ads account,
• the campaign,
• analysis of the campaign’s evolution and its optimisation,
• reporting to the client on actions taken and results achieved.

15. How will I follow the campaign and its results?

A conversion code will be inserted in your website that will monitor the actions taken by users. The results of the campaign will be analysed by our specialists who will optimise the campaign. The campaign will also be monitored by you. On a weekly basis or whenever you request, you will receive detailed reports on its evolution, reports containing data on cost per click, the number of users who accessed the site through the advertisements, the number of purchases made by them, the total cost and other data that may interest you. If the campaign’s goal is to increase the number of sales, and the site does not allow for monitoring (sales will not be made online) the effects of the Google Ads campaign will be seen in the increase in the number of telephone orders.

16. How long will a campaign last?

The duration of the campaign will be determined together with you, according to your expectations and needs. We recommend a minimum duration of 30 days in which to run the campaign in order to properly evaluate the results.

17. What is the daily budget?

The daily budget will be chosen by you and is the maximum amount you are willing to allocate for a day of campaigning. It is also the amount that will be spent only if users click on your ads.
Depending on the budget you are willing to allocate to the entire campaign you can calculate the daily budget as the total amount allocated to the campaign divided by the number of days the campaign will run.

18. What are the consequences of exhausting the daily budget before the end of the day?

When your daily budget is approaching the limit, the system will restrict the ads, so that potential visitors will not find your ads on that day.
Our recommendation is that the daily budget should be set so as not to miss a large number of potential customers.

19. What are the consequences of not spending the entire daily budget?

The goal of a Google Ads campaign is not to consume the budget, but to reach the objectives set before starting the campaign. The daily budget is just a limit set for the Google Ads system to know the maximum we are willing to allocate in a day. Because Google only charges for clicks received, it is possible that on certain days we will have fewer searches and therefore clicks, which will lead to partial consumption of the budget. This means that we can use it on other days when there are more searches.

20. Who will make/compose the ads?

FivePlus Solutions specialists will be producing the campaign ads. At the beginning of our collaboration you will receive a questionnaire in which you will enter the information we need to understand the objectives of the campaign and will help us to compose relevant ads.
All ads will follow the editing guidelines recommended by Google.

21. Why are there ads that appear on the top left and others on the right?

Your ads will participate in an auction every time someone searches for a word/phrase that might trigger the display of ads. In this auction the system will decide where an ad will rank against competitors, taking into account the cost per click you are willing to pay and a calculated quality score. Higher positions, i.e. positions on the left, imply higher cost per click than the other positions.

22. Can I request changes to the campaign?

Of course! Do not hesitate to send us ideas for improving the campaign! If you have suggestions, we will analyse them together and decide if they are optimal.

23. How do I interpret the report received?

The data of maximum interest in the reports includes information:

• Clicks: the number of clicks given by users on your ads.
• Impressions: the number of impressions of the ad on the Google page.
• CTR (Click Through Rate): the ratio of clicks to impressions, i.e. the percentage of users who saw the ad and clicked on it.
• Avg. CPC: average cost per click
• Cost: total cost
• Avg. Position: average position where ads are displayed (1 top left position, 11 last right position)
• Conversions (1 per click): actions taken by customers on your website that have value to your business, such as a purchase. These actions are called conversions because customer clicks are converted or converted into profit.
• Cost/conversion (1 per click): how much each visitor who became a customer cost.
• Conv. Rate (1 per click): the number of conversions per number of clicks, i.e. visitors to the site who converted into buyers.

24. Why don’t I receive calls/orders from site visitors?

Among the reasons for visitors not to purchase from your site may be the following:

• The content of the site is either not structured properly, and customers do not find the necessary information (the contact page is not visible, the searched product cannot be found or they have to go through several pages to access it), or your site is loaded with a lot of data that visitors do not have time or patience to go through.
• Site design is another important point. Packaging sells the product, so it’s good to know that visitors are impressed on first contact with your website primarily by the design.

25. Why does promoting some products/services cost more than promoting others?

Competition is different for different product categories. Where competition is higher and the cost per click will be higher to reach the top positions.

26. When do I start seeing results?

The results can be seen from the first day of the campaign. Traffic to the site will increase and orders and requests for offers will start to appear. You, also from the first day you can receive information about the number of ad impressions, the number of visitors or buyers.

27. Why do they sometimes not appear on the front page and sometimes they do?

The system takes into account the set daily budget, so the ad will not be displayed every time. If the ad would be displayed every time there is a relevant search, the budget for that day would be exceeded.

28. Why does my ad not appear in the first position?

The Google Ads system works on an auction basis. The position of your ad will be calculated taking into account the maximum cost per click that we will set (maximum cost per click is the amount that will not be exceeded if a person clicks on the ad) and a quality score calculated by the system, score that depends among other factors on the page where users will be directed when accessing the ad, account history, relevance of the ad. We will test the display on various positions and determine which is the most advantageous for your business, using the allocated budget efficiently.

29. What is Google Display Network?

Google Display Network is represented by all Google partner sites on which you can place ads through the Google Ads system. Placement destinations are locations in the Google Display Network where your ads can appear. A managed placement destination can be:

• an entire site
• application
• certain pages on a website
• individual ad unit that you have chosen specifically to display your ad

30. How are placements on the Display network selected?

There are the following placement options:

• automatic, contextual based on the content of the destination sites
• manual placement, in which case the destinations are chosen manually according to each client’s objectives.

31. Why use the Display network?

Placing ads on the Display network can help you to establish your brand. It also helps to increase sales by displaying your ads on sites where you find visitors interested in the topics of that site.

32. How is promotion through the Display network charged?

There are 3 options to choose from:

1. Cost per click (CPC): you pay for each click on your ads.
2. Cost per thousand postings (CPM): you will pay for each set of one thousand postings of the ad on the Display network. This type of bidding is recommended if you focus on increasing brand awareness.
3. Cost per purchase (CPA): you pay for each conversion, i.e. for each user who has performed an action (purchasing a product, filling in a form, subscribing to a newsletter, etc.) on your website.

33. Which sites will my advertisement be displayed on?

Our specialists will monitor the placement of ads, which can also be done manually. Adding certain placement destinations to your ad group can help you better control which websites and applications in the Display Network can display your ads. If you know of a website that your customers frequently visit, we can add it as a managed placement destination.

34. What are the advantages on the Display network?

Advantages of Display Network Advertising:

1. low price compared to other promotion channels, i.e. television, press, outdoor banners, etc.
2. the posting of ads will be done for people interested in the subject you are promoting.
3. the existence of a large audience that can be reached thanks to the placement of ads on Google partner sites that have high traffic of visitors to the site.
4. can influence the customer in the purchasing process
5. can be monitored, providing accurate statistics.