How do I choose my online advertising agency?

Do you have a business and want to promote it online? Don’t know how to choose the right marketing agency? Here are some tips to help you in choosing the activities you can consider when it comes to promoting your website and some aspects that you could keep in mind when choosing the company that will handle the implementation of your online marketing strategy.

What do I want to achieve by promoting my business online?

Start with the activities you need to promote your business and achieve your goals. Think about what services would be useful to you, including in the future, and look for an online marketing agency that can offer you a complete service.

Here are some questions you can ask yourself to find out what activities you need:

Not appearing at the top of the first Google page? You need a Google search engine promotion campaign.

Are you new on the market and want to be known? You need a branding campaign.

Did you get all you can from Google search engine? You need a promotion campaign on partner sites, including Youtube.

Do you want to remind your customers that they visited your website looking at product x? Do you want them to feel like you’re all over the internet? You need remarketing.

Do your customers “get lost” after entering the site? You may need a landing page that is as engaging as possible and that will get visitors to convert.

Do you want to avoid being passed from one company to another? You need full service and that includes web design and GUI consulting.

Want something other than Google? Maybe you want to promote your business through Facebook too.

Do you want complementary services to paid promotion in Google and Facebook? You need SEO and social media.

What should I look for when choosing the right advertising agency?

Once you have chosen which services suit your business, research possible business partners.

1. Competences and certifications

Find out about the professional skills of the people who will be in charge of your future online marketing strategy. See what skills they have and whether they can add value to your business. The Google Qualified Individual certification that an agency employee has shows you that they have not only basic knowledge, but also advanced knowledge about implementing and monitoring a Google Ads campaign.

Check if the agency has certifications and has the necessary skills. The chosen advertising agency should be a Google Ads Certified Partner. This tells you that in the last three months it has managed a total budget of at least $10,000 for its clients and has at least one employee who is a Google Qualified Individual.

We are a Google Ads Certified Partner and we provide you with the knowledge of 4 people eager to help you reach your goals.

2. Complete online promotion services

In addition to certifications, check if the agency can offer you a full range of online promotion services. Google Ads campaigns are not just Google search engine campaigns. You will certainly need something else if you want performance.

From the very beginning of your website promotion you should implement a remarketing campaign. The more visitors you get to your site, the more potential customers you have to ask later if they want to buy the product you have viewed.

Posting ads on your mobile can bring you potential customers. Because the mobile phone has become a device present in our bags or pockets all the time, we started to use it not only to communicate but also to search for information, products, services, etc. So, we recommend you not to avoid posting on your mobile.

If you want to have a well-known brand you need banners on Youtube and Google partner sites. You can display advertisements according to the subject of the site, according to the gender of the visitors, their age or even according to what interests they have shown over time (taking into account the searches made by visitors and the pages they usually visit).

If you want your goals to be met (to increase your sales, to have more newsletter subscribers, etc.) you will need, among other things, a landing page that stands out and convinces the visitor that he has found the solution to his “problem”.

SEMsphere provides support in everything related to online promotion. In addition to the specific activities of Google Ads promotion, we can help you with web design solutions, graphic interface consultancy, web page design, traffic and user behavior analysis, paid promotion on Facebook, as well as SEO optimization and social media presence.

3. Care for customer information

In your analysis of the right advertising agency, you can also take into account that they want to have clients who are well informed and educated about Google Ads campaigns. For example, SEMsphere has a section on its website where it has outlined answers to the most frequently asked questions about Google Ads and a section where it regularly posts information to understand Google Ads campaigns.

4. See what other customers say

In addition to the agency’s claims about the work, certifications and competencies of its staff, you can also analyze the client portfolio, what they say about the collaboration and the results achieved.

5. Transparency to the customer

Besides, an online marketing agency must be transparent, provide the client with all the information they need and respect Google’s third party policy.

Among other things, this policy says that you have the right to know information about your campaign such as the number of ad impressions, the number of clicks received, and the costs incurred. The advertising agency does not have to “keep secret” the costs and performance of your campaigns, it is not allowed to guarantee you a permanent position on a certain position or on a certain website, but it must show you how you will win that position (through an auction that takes place at each search). The agency should not claim to work for Google or tell you that promoting yourself through paid ads will improve your position in natural/organic results (the two do not influence each other).

A transparent advertising agency will provide you with performance reports at least once a month, won’t harass you to continue a campaign if you no longer want to show up in paid results, and will be transparent about pricing.

6. Investment in business promotion

Last but not least, you should also take into account the budget you are willing to invest in your online promotion project. However, it should not have the biggest weight in the final decision. It is more important the experience of the agency and the results it can offer you. It is not advisable to give up quality just to pay less.

If you are considering us as a possible partner, do not hesitate to fill in an offer request to receive more details.