Promotion through Facebook Ads

With Facebook Ads we can either reach a new audience that we have not interacted with before and that we define as part of the potential customer category, or an audience that has shown interest by liking our Facebook page. Knowing these things we can deliver appropriate messages to them so that we achieve our goals.

Targeted advertisements according to the profile of potential customers

The most important advantage of the Facebook platform comes from the fact that when users create and update their profile, they declare personal data that we can use to our advantage. Moreover, their behaviour on Facebook will place them in certain categories of interest, which we can then target.

The important part of such a campaign is to define the target audience. You will need to consider who you will show your ads to on Facebook so that your budget is invested with results.

We will determine the geographical area of potential clients, whether they are male or female, what age range we are targeting, their level of education, marital status, even their job. Moreover, depending on the type of business we want to promote, we will determine the interests of our clients.

For example, if we were to promote the office wear range in an online shop we would target a female audience, higher education level, choose fields of activity that are office related, declare interests such as women’s clothes, suits etc., but also interests such as banking, management, higher education etc.

Targeted ads to Facebook page fans and their friends (Promote Posts or Boost Post)

As only 6% of your page’s fans will be able to see your posts, you can expand this percentage by running campaigns called “Boost Post”. The advantage of such a campaign is that in addition to your page’s fans, their friends will also be able to see the post.

By selecting the amount you want to invest, Facebook can provide you with data about the audience you are likely to reach.

Contact us for well implemented and optimized campaigns! We will make sure that your budget is invested correctly and that your advertisements are shown to the best possible audience.