Top 25 benefits of PPC (pay per click) advertising

Want to know the benefits of PPC advertising? The list below will help you understand why most managers turn to PPC advertising to increase their companies’ sales.

Whether you already have an established advertising strategy for SEO, Google Ads, Facebook, Instagram or Linkedin, but aren’t getting the results you want, it’s time to take action. We’re confident you’ll realize the benefits of PPC advertising and want to start promoting your website right away!

PPC advertising, also known as pay-per-click advertising, is the type of online advertising where you pay to interact with ads. PPC ads appear on searches in the Google search network, above or below organic search results, on the Google Partner Network, Youtube or Gmail, on Facebook in News Feed, Marketplace, Messenger, Instagram, Linkedin or Waze.

You can lose potential customers every day that your company is not promoted online. Here’s why:

1. There are users searching for your products or services on search engines

There are over 2 billion people online. 93% of online activity starts on a search engine. There are about 40 000 searches per second and 3.5 billion searches per day. There are practically millions of opportunities for your business to be found in search engines.

2. PPC advertising brings immediate results

One of the advantages of PPC campaigns is speed. These campaigns lead to immediate results, and the ads are seen by thousands of people searching for the products or services you offer. This is the key difference between the benefits of PPC advertising and the benefits of SEO.

3. PPC advertising gives a first impression

Imagine walking into a shop and as soon as you walk in, you find what you’re looking for. This is how PPC advertising works. For example, ads promoted through Search Google Ads ads appear above organic results, making PPC ads the first things users will see when they search the Google search engine. It’s good to know that paid clicks outnumber organic clicks by almost 2 to 1.

4. PPC advertising attracts quality traffic

Traffic from search engines is the best traffic. Why? Because people search directly for the products or services they need, so you can drive that traffic to your business. You don’t have to display ads to a huge audience to get people to buy. Search traffic is already interested in your products and services.

5. PPC advertising will increase website traffic

PPC advertising can significantly increase your website traffic. You can get hundreds and thousands of clicks to your site, but the important thing is that the people who click on the ads you promote are directly interested in your business. campaigns Facebook Ads campaigns allow you to target users in a fairly detailed way, based on location, age, interests, but also based on certain events, such as friends’ birthdays or the relationship status they have set in their profile.

6. PPC traffic is more likely to convert

Traffic from paid campaigns is more likely to convert than traffic from other traffic sources. In fact, PPC traffic has the best conversion rates for most sites. By ranking on search engines, you position your business to get more conversions.

7. PPC advertising increases revenue, sales and leads

Of all the benefits of paid advertising, it seems to resonate best with business owners. And why wouldn’t it? PPC advertising will increase your revenue, sales and the number of potential customers. As long as you offer great products or services, PPC advertising will most likely lead to conversions.

However, it is not easy. Experiencing the benefits of PPC advertising takes time, but also some expense. You could easily spend more than necessary and this type of promotion become unprofitable. To be successful, we recommend that you call on a specialist with experience in PPC campaigns or a online marketing agency.

8. PPC advertising is fully measurable

You can easily measure the return on your advertising spend. You can track which ads, keywords or ad placements are most profitable. You can set up conversion tracking to count the number of conversions you receive. You can then use these metrics to make decisions in your PPC advertising campaigns.

9. PPC advertising formats are better than organic displays

There are several options that will help you generate more results. These options will help you add more information that may be relevant to the people who see your ads. Some examples would be options to set call tracking, links to specific sections of your site or customer reviews in Search Google Ads.

10. PPC advertising is not influenced by SEO or Google algorithm changes

Unlike organic results, PPC advertising on Google is not as risky. The success of campaigns does not depend on Google algorithm changes or site optimisation. PPC advertising is more of a numbers game. The main numbers you need to look at are the budgets you invest and the profit you make from your campaigns.

11. PPC advertising can help you build a much better SEO campaign

If you want to attract more organic traffic, PPC advertising data can help you build your SEO strategy. Search Google Ads campaigns can be used to identify profitable keywords or for A/B testing to identify the best wording for meta tags. The value will be determined by the keywords that bring the most conversions to your company. Thus, SEO services services will be more effective.

12. PPC advertising will help your customers be more informed when making a decision

Your potential customers already use search engines for research. They use these results to help them make decisions about available options. PPC advertising allows you to reach and educate potential customers. This indirectly builds trust, but most importantly, it helps them stay informed. That’s why it’s important to be present on as many advertising channels as possible, such as Google Ads, Facebook, Instagram, Linkedin or Waze, to keep in constant contact with your audience.

13. PPC advertising can also bring offline sales

If you own a physical location, your customers are likely to come into the store after seeing one of your advertisements. Although the transaction didn’t take place online, their journey began with an online search. Waze can also be used to promote a physical location by directing drivers to your store location.

14. PPC advertising is highly targeted

As with organic searches, you can target keywords relevant to your business. Besides these, there are many other targeting options. Your ads can be displayed in different locations depending on your geographic targeting. Hundreds of keywords can be targeted at the same time. Users can also be targeted based on their online behaviour and interests. PPC advertising offers a higher level of precision than organic search and traditional forms of advertising.

15. PPC advertising is smarter than other forms of advertising

PPC advertising will give you an advantage over other forms of advertising. This is due to the data that PPC specialists have at their disposal. Ads can be shown to an email list, to website visitors or to those who have purchased from the online shop. This allows not only the acquisition of new customers, but also increases the number of purchases from previous buyers.

16. PPC advertising increases brand recognition

PPC advertising together with a well-designed social media campaign will build your brand image over time. Awareness of the hype is important as site visitors may not always be ready to buy. However, by being aware of the offers available, they may make a purchase in the near future.

17. Competition uses PPC advertising to grow

Your competitors are already using PPC advertising to significantly grow their business. If you don’t have an online presence, you’re basically giving up sales and market share to the competition.

18. PPC advertising will help you gain market share

Search advertising is about being on the front page. If you’re not among the first choices, your customers will never know what you offer. Unless users get to page 10 of Google search. However, we know that won’t happen. Why? Because 75% of users never navigate past the first page of search results.

19. PPC advertising can help you compete with big companies

Large companies have budgets set annually for PPC advertising. The amounts they invest can drive up the cost of PPC advertising and make it difficult to compete. However, there are opportunities to compete with large companies through PPC. You can target less popular, niche keywords that your competitors miss, or you can schedule your ads to run at different times.

20. PPC advertising will help you enter new markets

PPC advertising is the perfect tool to promote your new products or services. You can get immediate relevant traffic to your website to promote your new offers. PPC advertising also allows you to test the market and grow at your own pace.

21. Real-time results

A major benefit of PPC advertising is that you can analyse campaign results in real time. And if you’re not happy with the results, you can make immediate adjustments to your campaigns.

This is not possible for other forms of advertising. If you invest in radio ads, TV ads or print ads, you can’t change them later if you don’t see results. PPC advertising thus helps you to cut your losses immediately and make adjustments to get more conversions.

22. PPC advertising spend is controllable

When it comes to setting an advertising budget, the choice is yours. For PPC advertising, you can easily increase your budget or decrease it. This type of advertising allows you to have complete control over the results of your advertising campaigns.

However, if your budget is tight, you may not get enough exposure. If the targeting of an advertising campaign is not quite right, you will lose your investment. Use a PPC management service to avoid wasting more money and valuable time, but also to get more sales.

23. You only pay for results

The best thing about PPC is that you can only pay for results. This means that if you promote an ad that is seen by 10,000 people, but no one clicks on it, you don’t have to pay anything. Plus, as you start to get conversions, you can set your campaign to pay for conversions only. This is a huge advantage for PPC promotion campaigns!

24. PPC advertising allows you to test

With PPC advertising you can test various keywords and ads. You can split your budget between several ad types to see which will get the most results. A/B Testing is the process of running several ads with slight variations. The goal is to determine which combination works best for your business. The ability to test ads will help you maximize your PPC advertising dollars.

25. For fast and measurable impact PPC advertising is the best decision you can make

If you want your business to grow fast you need to invest in online marketing campaigns so you can reap all the benefits of PPC advertising. You lose clicks, potential customers and sales every day you’re not online.

If you want to grow your business quickly, with a flexible budget and highly measurable results, invest in a PPC advertising campaign today.

Contributed by Raluca Mihai, PPC Specialist, FivePlus Solutions Agency

Raluca is passionate about performance, is Google Ads certified and optimizes clients’ online investments. For maximum results she combines in her online strategy multi-channel promotion: Google Ads, Facebook Ads, Instagram, Youtube, Waze and LinkedIn Ads.

If you would like support from FivePlus specialists for a successful online campaign, don’t hesitate to contact us!

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