What is the cost of a Facebook campaign and what results can I get?
- 19 June 2023
- Facebook Ads campaigns, Facebook ADS Services
With over 7 million users, Facebook is the most popular social network in Romania. Of all people with Internet access, 80.89% have a Facebook account.
Thus, if you do not promote yourself on this platform you risk losing an important market. The budget is set according to the expected results.
It can be set both daily and for the whole campaign period. The Facebook platform also gives you an estimate of the audience you can reach with different budgets, as well as a recommended cost per click.
Correct audience targeting
When setting up a Facebook campaign, you need to select the audience characteristics. This way, the ads will only be shown to people interested in buying your products and services and not to Facebook users for whom the product is not relevant (For example: promoting engagement rings to people who are already married).
If you don’t know your consumers very well, you can test different types of audiences to calculate which is more profitable for your business. When setting each audience, Facebook estimates an approximate number of users you can reach, and depending on the click-through rate it is easy to estimate the traffic you get.
The average click-through rate varies by country and industry. Below are two infographics summarising the information from the Salesforces.com report on Facebook advertising globally.
The top five industries with the highest click-through rate (CTR) are:
- Telecommunications (0.91%),
- Publishing (0.79%),
- Retailing (0.50%),
- Entertainment (0.43%),
- Health & Beauty (0.43%).
The industries with the lowest cost per click (CPC) are:
- Textile Industry ($0.08),
- Non-Profit ($0.19),
- Technology ($0.20),
- Financing ($0.21)
- Food Industry ($0.21).
The industries with the lowest cost per thousand views (CPM) are:
- Dating ($0.10),
- Advertising & Consulting ($0.16),
- Business ($0.23),
- Textile Industry ($0.36),
- Gaming / Technology ( $0.38).
Romania has an average click-through rate of 0.53% and ranks in the top 10 countries with the highest click-through rate in the world. The average cost per click is 0.04 USD, equivalent to 0.16 RON.
Aligning the campaign to the business objective
Very important when setting up a Facebook campaign is to select the appropriate goal, whether it is mobile app installs, sending traffic to the site or increasing conversions.
Campaign traffic and cost may vary depending on the goals you set.For example, if you choose to optimize your Facebook campaign for conversions, then you may have less exposure but more purchases. On the other hand, if you choose to increase brand awareness, you will reach more users, but the number of conversions will be lower relative to the number of impressions.
The cost also varies depending on the characteristics of the audience, with some audiences costing more or less per click, depending on the number of advertisers targeting that audience.
Advertising on Facebook allows you to reach an important market with notable results for your business. Some managers of small companies choose to manage Facebook campaigns on their own, without a strategy and tactical objectives.
For the long-term profitability of your campaigns, it is advisable to consult an online marketing specialist.
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