7 benefits of advertising through Google Ads

Google Ads is one of the most accessible methods of online promotion, the main advantage being that you display ads at the moment when the visitor already wants to buy the product/service you are selling.

Here are some of the advantages of advertising through Google Ads:

• Your ad only appears to interested people

Your ad only appears when a person searches for your product or service. With Google Ads you can effectively target your audience.

• Your ad only appears when the customer needs it.

The ad will only appear if it matches what the user is looking for, it will not be shown to people who are not interested, as is the case with TV ads, banners, etc. We can say that your ad will be shown at the right time.

• You can measure the impact of the campaign.

Google Ads is a system where you can measure the impact of your campaign, you have access to information such as the number of users who saw your ad, how many of them visited the site and finally became buyers.

• You will be able to analyse the behaviour of people visiting your site.

With access to such information you can change your strategy at any time, making decisions based on reports that highlight hard facts rather than intuition.

• The changes made are visible almost immediately in the search system.

The system works quickly, you just need to put the campaign in circulation and in a few minutes it appears in the Google network. Also, when you make changes they are quickly visible in the search system.

• You have control over the budget: you decide what your campaign budget is.

There is no minimum cost to invest in Google Ads. In fact, if you feel like it, you can stop the campaign at any time.

• Pay per click/pay per visitor.

You only pay when a user visits your site via advertising. Basically you only pay for people interested in your products.