How can you promote yourself on social networks?

Social networks are one of the fastest and most effective ways to connect with your target audience. Social media ads can be very profitable if they are chosen according to the target audience.

Social media campaigns and social media ads make full use of all the information that users have registered on the platform they are using to provide them with the most personalised content possible and, as such, opportunities for conversion.

More and more companies are starting to use social media ads. The possibilities to reach the desired audience are numerous. Social networks are an incredibly lucrative and versatile advertising channel, offering the opportunity to build a targeted Facebook ads campaign to meet a wide range of targets at relatively low cost.

What are social media ads?

Before we look at the different types and examples of social media ads, let’s look at what they are, how they are constructed and why they are important.

Every day there are more than 500 million posts on Twitter, more than 300,000 photos uploaded and around 4 million shares per minute on Facebook. Given this data, how can we highlight social media advertising campaigns? How can we convince a user to want to click on our ad?

Social media ad design

How are social media campaigns created? What images and text are used, in what context do they work, and what strategy do we pursue?

On other digital platforms, users are already “ready” to go through the conversion process, due to the fact that they arrived on the website after searching for specific keywords. With social media ads, we introduce our product to users who are part of our target audience, but are not necessarily familiar with our brand or were not thinking of buying the product.

That’s why in social media advertising we encounter very different strategies when we look at target audiences vs. ads or organic content vs. paid content. The tone of the massage, the content itself and the user behaviour are different in each situation.

• To get maximum visibility on Facebook it is recommended to use images with contrast and strong colours, such as orange, yellow or red, which differ greatly from the colours used on the platform.
• Also make sure you don’t overdo it with the use of filters which can diminish the intensity and message being conveyed.
• Another important aspect is to make sure that all the elements in the image fit correctly – texts should be completely legible and avoid overlapping elements that cover important parts of the image.
• If you offer discounts, these can be included in the image, using resources or colours that users associate with discounts or sales, such as red for the previous price and green for the discounted price.

Types of social media ads

In terms of social media, what is the best way to invest in advertising? To make this decision, you need to think about where you can find your target audience, the type of campaign you want and how you can use this information for an optimised ad investment. Below is a brief summary of social ads on social networks with the largest user bases:

• Facebook ads. Facebook is the social network with the largest user base in the world, offering a very robust and flexible advertising platform. Apart from having a huge audience, it has the advantage of being highly visible and offering multiple and detailed targeting options, from demographic details to audiences similar to your current customers.
• Instagram ads. A highly visible social network where users are inclined to appreciate a large and varied amount of posts. To make the most of Instagram’s potential, find some examples of Instagram advertising that you may want to follow and focus on optimising your images and videos.
• YouTube ads. Video advertising on YouTube is closer to traditional TV advertising. Make the most of its potential to tell your story to the right audience.
• LinkedIn ads. This platform has a user base that brings an advertising solution for those looking to reach a corporate, B2B audience.

In order to choose which of the featured online social networks to promote your business on, you first need to understand the type of each, the features and options each platform offers. All of this will lead you towards achieving the promotion goals you have set for yourself.