Promoting Facebook Ads – 10 tips to follow

Used effectively, Facebook Ads promotion can bring significant results for your business. However, managing a Facebook campaign is not as simple as it may seem at first glance. That’s why we’ve prepared 10 tips to keep in mind for any campaign you run.

1. Take advantage of the granular targeting offered by the Facebook platform

The main strength of Facebook Ads campaigns is the very specific audience targeting methods. Your target audience can be selected based on interests, education level, relationship status, favorite books, etc. To make Facebook Ads ads as relevant as possible, choose your audience characteristics carefully.

2. Use the data you already have

If you have the contacts of at least 100 people, you can create custom audiences using the email addresses or phone numbers of existing customers. You can also build audiences made up of users who have visited your website or used your mobile app and then use them in Facebook Ads Retargeting Campaigns.

3. Save part of the budget for testing

Even if you are happy with your campaign, don’t forget to invest some of your budget in research. This way, you discover new audiences, discover messages that your current audience responds to more actively or simply follow the trends of your target audience.

4. Build different Facebook Ads campaigns for each audience

If you have buyers with different interests and age groups, target each audience category separately to test which one works best for you. That way, you can make informed decisions and focus your budget on the categories that make a profit.

5. Includes a direct and easy to understand call to action

Users need a push to perform a certain action. In addition, they need to know what is expected of them when they reach the landing page. The more descriptive the prompt, the higher the conversion rate will be. Take advantage of the available Facebook Ads buttons such as “Buy”, “Get details”, etc.

6. Activate “Sponsored Stories”

When a user interacts with your Facebook page or posts through comments, likes, etc., their action triggers a “story” in your News Feed. This is generated naturally, but most often gets lost among the many news items in your News Feed. By opting for “Sponsored Stories”, you choose to pay for those stories to be seen by friends of those interested in your products/services.

7. Test “Facebook Offers” to capture users’ attention

“Facebook Offers” are applications used mainly by online shops and work on a similar principle to that of coupon discounts. The main goal is to increase customer loyalty and sales. This offer reaches the News Feed of users that the page reaches organically or through Facebook Ads promotion. Subsequently, each Facebook user who requests such an offer automatically publishes an ad related to that promotion on their wall and in their friends’ News Feed.

8. Choose carefully the images used in Facebook Ads.

Avoid using low-quality photos or photos for which you do not have rights of use. Look for images that are as representative as possible for your ads and don’t copy them from Google Images. If you are not a famous brand, it is not recommended to use visuals that contain only your organisation’s logo.

9. Enable conversion tracking

You can’t optimise a campaign if you don’t know exactly what results each action brings. So, in order for your budget to be invested effectively, you need to activate tracking code that helps you record data and in this way adjust the return on investment.

10. Analyze results and optimize Facebook Ads campaigns

If you have implemented different types of ads, audiences and have enabled tracking code to record conversions, data analysis follows, of course, after you have recorded enough relevant information. If you’re not sure or unsure about the next steps, SEMSphere specialists are at your disposal. Contact us!