Retargeting via Facebook Ads

Wouldn’t it be interesting if users who land on your site were then followed with ads when they log into Facebook? Behavioural retargeting or remarketing on Facebook means showing ads only to people who have visited our site. The ads will be placed on Facebook when those people log in and browse the social network.

Through the Remarketing campaign in Facebook Ads we can remind them of our offer and invite them to come back to the site and do a certain action considered the main objective of the campaigns (to buy, to subscribe to the newsletter, to call us, etc.). Such a campaign will bring qualified, valuable traffic because in the past these people have shown interest in our products or services and the chances of conversion are much higher.

How does a remarketing campaign work on Facebook?

1. place a piece of code in the site pages
2. this code will accumulate a list of users who visit your site
3. the audience thus accumulated will be used as target audience in the remarketing campaign
4. after starting the campaign users can see the ads when they “stay” on Facebook
5. interested users will be able to return to the site and perform the action you want

Why is it important to use Facebook remarketing?

Remarketing on Facebook is important for:

• to establish the brand in the minds of the target audience in a short time and at low cost because the display is made to an audience that we know has been interested in our products or services
• to contribute to a possible transformation of users from remarketing list into customers through advertisements highlighting offers or discounts. For example, such a campaign may aim to persuade users who have added to their basket to complete their order or to persuade users who have already purchased to return for a new order.

Don’t be satisfied with just one visit from users coming to the site! Help them remember you and take advantage of the opportunity to interact with them on a long-term basis!

Contact us and we will help you with the implementation of such a campaign!