The main types of Facebook ads

Facebook promotion helps you communicate your marketing messages to new customers and stay in touch with existing ones. Depending on the objective set (website traffic, leads, likes, engagement, app downloads, etc), we choose the types of ads we will implement.

1. Advertise to the website

It is one of the simplest Facebook ads and is displayed on the right column, therefore not available for mobile. Just choose a title, a short description and the URL you want to display.

2. Advertising to increase interaction

It is one of the most widely used types of ads and appears in the News Feed of the target audience, just like organic posts. This type of Facebook ads are also adapted for mobile devices and can promote the company’s website, a photo, a text or a posted video.

3. Advertising to increase traffic and leads

It is similar to the type of ad shown above, only this time the description text accompanies a link to the website and not a photo or video.

4. Advertising for accumulating Likes

This type of ads, available for the right column, desktop and mobile News Feed, will especially help to create a relevant community around the brand. Another advantage is to increase the credibility of the company. When someone searches for your company on Google, they will find your Facebook page as confirmation that you are a real company and there are other satisfied customers.

5. Advertisements for installing desktop and mobile applications

Advertisements for the installation of mobile apps are only displayed in the News Feed of smartphones. When users click on the “Install” button, a window for Google Play, App Store or Windows Phone Store opens immediately. As Facebook apps cannot be supported on mobile devices, ads for desktop app installation are only available for desktop.

6. Advertising to bring customers to the event/store

To expand the audience of your event, you can use “Facebook Events”. Depending on the volume and relevance of the event you are promoting, narrow the audience to people who live in the same city or region as your store. To create an offer, you need at least 50 likes. Once the offer is live, the user who clicks on the ad will receive an email containing the details and terms of the offer.